This Magnificent Life

By Alexandra M

It all started with a car. Not just any car, but a Porsche 911. After the success of the iconic grand tourer, 3rd generation Porsche, Ferdinand Alexander created Porsche Design to design and market expertly crafted lifestyle goods including watches, sunglasses and pens.
   The Porsche Design ethic embraces the Bauhaus dictum of 'Form follows Function'. Every product is functional, timeless and embraces technical innovation. The world's very first black watch was Porsche's Black Chronograph in 1978 - reminiscent of a dashboard with white indicators on a black background. The same year the luxury studio released the first interchangeable lenses for sunglasses. In 1980 it was followed up with the launch of the world's first titanium watch - light, durable and not irritating to the skin.
   Since then the Studio has released multi award winning luggage, timepieces, mobile phones, fashion and accessories with the same fine materials, high quality workmanship and state of the art technology that has made the Porsche Design name synonymous with fine luxury.
   Porsche Design has just launched a range of innovative writing instruments. The additions to the popular P'3310 TecFlex line are dressed in black - the fine stainless steel threads are

precisely woven and finished with a special matt black chrome coating. What sets the TecFlex ballpoint apart is the flexible material in the telescopic mechanism based on the TecFlex oil tube used in Porsche engines. The collection includes fountain pens, ballpoint and rollerball pens and mechanical pencils. The new matt black look P'3140 is heralded as the world's fastest ballpoint pen. The aluminium is milled into a twisted shape, covered with a PVD coating that includes Titanium. With a flick of the wrist the compact pen is ready to write in a moment. There is even a projection on the end cap that works like a handbrake to ensure your precious Porsche doesn't roll away. The Porsche brand has left an indelible mark on all Porsche Design Studio products. Innovative, pure design engineered to make life a little easier and a whole lot faster.

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